Privacy Policy

1. Introduction

Prismyq Ltd ("we", "our", or "us") operates the website www.prismyq.com. This Privacy Policy explains how we collect, use, and protect your information when you visit our website.

2. Information We Collect

2.1 Automatically Collected Information

When you visit our website, we automatically collect certain information through analytics and tracking tools:

• Usage Data: Pages visited, time spent on pages, links clicked, navigation patterns
• Device Information: Browser type, operating system, device type, screen resolution
• Technical Data: IP address (anonymized), referral source, approximate location (country/city level)
• Session Data: Session duration, user interactions, scroll depth

2.2 Information You Provide

When you contact us via WhatsApp, email, or LinkedIn, you may provide:

• Name and contact information
• Company information
• Project requirements and technical details

3. Cookies and Tracking Technologies

3.1 Analytics Cookies

We use the following third-party services to understand how visitors use our website:

3.2 Essential Cookies

We use minimal essential cookies for:

• Language preference: Remembers your selected language (EN/FR)
• Theme preference: Stores your light/dark mode selection

These cookies are necessary for the website to function properly and do not track your activity across other websites.

4. How We Use Your Information

We use collected information for:

• Website Improvement: Understanding user behavior to enhance user experience and website performance
• Analytics: Measuring website traffic, engagement, and conversion metrics
• Communication: Responding to your inquiries and providing requested information
• Business Development: Understanding which services interest our visitors most

5. Legal Basis for Processing (GDPR)

For visitors from the European Economic Area (EEA), we process your data based on:

• Legitimate Interest: Analytics and website improvement (Article 6(1)(f) GDPR)
• Consent: Optional cookies and tracking (where applicable)
• Contract Performance: When you contact us for services (Article 6(1)(b) GDPR)

6. Data Sharing and Third Parties

We share data only with the following service providers:

• Google LLC: Analytics and tag management
• Microsoft Corporation: Session analytics and heatmaps

We do not sell, rent, or trade your personal information to third parties. Our service providers are bound by data processing agreements and use your data only for the purposes we specify.

7. Data Retention

We retain collected data for:

• Analytics data: 26 months (Google Tag Manager/Analytics)
• Session recordings: 30 days (Microsoft Clarity)
• Essential cookies: 1 year (language/theme preferences)
• Contact information: As long as necessary for business purposes or until you request deletion

8. Your Rights (GDPR/Data Protection)

You have the following rights regarding your personal data:

• Right to Access: Request a copy of the data we hold about you
• Right to Rectification: Correct inaccurate or incomplete data
• Right to Erasure: Request deletion of your data ("right to be forgotten")
• Right to Restriction: Limit how we use your data
• Right to Data Portability: Receive your data in a structured format
• Right to Object: Object to processing based on legitimate interests
• Right to Withdraw Consent: Withdraw consent for analytics cookies at any time

To exercise any of these rights, contact us at: contact@prismyq.com

9. How to Disable Cookies

You can control and disable cookies through:

Browser Settings:

• Chrome: Settings → Privacy and security → Cookies and other site data
• Firefox: Options → Privacy & Security → Cookies and Site Data
• Safari: Preferences → Privacy → Cookies and website data
• Edge: Settings → Cookies and site permissions

Opt-out Tools:

• Google Analytics Opt-out: Browser Add-on
• Microsoft Clarity Opt-out: Clear cookies or use browser privacy mode

Note: Disabling cookies may affect website functionality (language/theme preferences).

10. Data Security

We implement appropriate technical and organizational measures to protect your data:

• HTTPS encryption for all data transmission
• Secure hosting infrastructure
• Regular security audits and updates
• Access controls and data minimization practices

11. International Data Transfers

Our website is hosted globally. Data may be transferred to and processed in countries outside your jurisdiction, including the United States (Google, Microsoft). These transfers are protected by:

• Standard Contractual Clauses (SCCs) approved by the European Commission
• Privacy Shield Framework (where applicable)
• Adequate data protection safeguards as required by GDPR Article 46

12. Children's Privacy

Our website is not intended for children under 16 years of age. We do not knowingly collect personal data from children. If you believe we have collected data from a child, please contact us immediately.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date. Continued use of the website after changes constitutes acceptance of the updated policy.

14. Contact Information

For privacy-related questions, data requests, or concerns, contact us:

15. Supervisory Authority

If you are located in the EEA and believe we have not addressed your privacy concerns adequately, you have the right to lodge a complaint with your local data protection authority.